What to Post on Social Media for a Cafe

45% of U.S. diners reported trying a restaurant for the first time because of a social media mail fabricated by the institution, according to a survey conducted by MGH. Within that same survey, 74% of respondents who actively follow and engage with restaurants on social media say they are more likely to visit or order from those establishments.

But social media isn't something you can simply set and forget.

For your restaurant to succeed, your social media strategy must feature authentic content representative of your eatery make. Experts believe that authenticity is the key component to creating a successful strategy.

5 restaurant social media mail service ideas to inspire your strategy

To help yous create authentic social media content that will build client loyalty and increase sales, we're sharing five social media post ideas and examples to inspire your strategy.

Share a behind-the-scenes post to build a personal connexion with your followers

Eight out of ten adults in the United States lookout man cooking shows, and more than half of those viewers say they've bought nutrient because of what they watched on those shows. People are already invested in the magic of the culinary arts, and chefs have been elevated to celebrity status.

So it makes sense that photos or videos of kitchen prep, special events, or fifty-fifty the line melt surveying the weekly produce commitment might attract plenty of attending from social media.

Check out Sis's Cusine backside-the-scenes post on their Instagram featuring their melt Aruna.

This snapshot is deceptively simple, only it shares Sister's Cusine'southward authenticity and provides their audience with a personal connection to their BOH staff. Additionally, Sisters Cuisine used this postal service as an opportunity to promote their dinner card.

Prove off your menu and specialties to drive orders

Want to make your follower's mouths water? Every eatery's social media calendar should include an ample supply of food photos. Take pictures of the chef'southward nightly special, of your dessert cart, of a row of salads being assembled on the cold line and guacamole beingness made tableside. Looking for Instagram food inspiration? Bank check out this mail from Eméché Cakery & Café

Eméché Cakery & Cafe captures the Naked Cake trend with this beautiful photo that leaves their audience inspired and gear up to order. Eméché Cakery & Buffet as well provides a call to action for their followers: "Identify your gild today!". Additionally, information technology uses trending and relevant hashtags to reach a broader audience.

Create fun and engaging short video content to promote your dishes

They say a picture is worth a one thousand words, and apparently, social media agrees. Video content generates 1200% more shares than text and paradigm-based content combined.

In add-on, viewers retain an impressive 95% of a message expressed in video format versus a mere 10% when the message is conveyed in words. That said, experts agree that you lot accept just half dozen to 10 seconds before viewers scroll on, and then keep your videos short and sweet. Call back teasers, rather than giving away the entire plot.

Feature your employees, offer cooking tutorials, show expo garnishing your new special, or do a behind-the-scenes rapid-fire Q&A with your star chef. Facebook Live, Instagram Live, and TikTok all offer avenues for instant video shares, and some fifty-fifty give video content priority over still photos or text.

San Francisco's Saucy Bandits has really mastered the art of curt social media content.

Saucy Bandits also found a way to amplify its TikTok content on Instagram, which is a not bad style to cantankerous-promote across your social media channels and engage followers on multiple platforms at once.

Get viral with user-generated content

User-generated content, or UGC, is content powered by the people who dear a business rather than created past the business itself. Recall restaurant candids and snapshots of a meal posted by the people who ate there.

UGC is bang-up for business considering it'due south fresh new content tailored to your brand, but it doesn't cost you lot a cent. Information technology's likewise fantastic for edifice trust and awareness; 90% of consumers say actuality plays a significant role in deciding which brands to like and support. UGC is 2.4x to exist viewed every bit authentic compared to content created and circulated by a make.

Chipotle actually mastered the art of virtual UGC content with their #GuacDance claiming.

Chipotle'south viral #GuacDance challenge originated with the make's marketing team. Still, it was 250,000 video submissions and 430 million video starts — aka user-generated content — of people getting down to the Guacamole Song that drove the campaign to intermission records.

The combination of encouraging UGC, tying the promotion to National Avocado Day, and harnessing the power of the already famous (and very quirky) TikTok made for a brilliant social media marketing plan that paid off amply.

Share means for customers to guild takeout and delivery directly from you

Fish cuts to the chase and uses their Instagram page to promote their Grubhub Directly Order Link, located on their website. From this social media post, they experienced an increase in takeout and delivery orders, which positively impacted their business.

Desire to take your online ordering capabilities to the next level?

Consider launching a branded online ordering website with Grubhub Direct. With Grubhub Directly, you can drive your customers to an ordering website customized simply for your business, with your logo, your photos, and your carte.

In addition, Grubhub Direct makes it easier for you to build customer relationships using detailed customer data and loyalty tools. Learn how you can start taking commission-costless orders on your site by clicking here.

Social media tin help you stay connected with your customers and build loyalty

Building customer loyalty on the back of strategic eatery social media campaigns is role science, part fine art. It takes fourth dimension to find the right rest between creative and fun social media posts and messaging that underscores your brand identity. Just attain the balance, and you'll continue to build your social presence, connect with more than hungry diners, and run across date rising like never earlier.

Interested in learning more virtually restaurant marketing all-time practices? Read our guide to developing a marketing programme to learn how to create a marketing strategy that tin can help your business grow, accomplish more customers, and increase sales.

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